Yaya Bey announces her forthcoming album ‘Ten Fold’ due 10th May on Big Dada. Picking up where she left off with the powerful one-two punch of her 2022 album ‘Remember Your North Star’ and 2023’s followup EP ‘Exodus the North Star’, Yaya’s new album is a free-spoken and flowing self-portrait defined by in-the-moment reflections on the past, present and future.
Brimming with the nuances of Yaya’s identity and the various facets of her creative endeavours, ‘Ten Fold’ turns her focus inward and meditates on her inner being while carving out spaces for the humour and cutting social commentary that’s been a defining characteristic of her work.
Alongside the album announcement, Yaya Bey shares the latest taste of her forthcoming full-length with a new single, “chasing the bus”. The single’s gentle falsetto and wistful prose point to the next iteration of the boundless sound Yaya has crafted for her new album and is paired with a new music video she directed and choreographed herself.
“‘chasing the bus’ has a double meaning,” Yaya Bey says of her new single. “On the surface, it’s about being taken for granted in a romantic relationship. Being slept on and underestimated. But beyond the surface, it’s a metaphor for how I feel in so many spaces in the industry and it’s sort of an affirmation for myself or a reminder to let go of validation or the lack thereof. To exist regardless because I have to.“
Born Hadaiyah Bey, Yaya first started writing songs at the age of nine and emerged onto the scene as a reinvigorating voice in the new vanguard of R&B storytellers with her breakout 2020 album ‘Madison Tapes’. Her highly acclaimed 2022 LP, ‘Remember Your North Star’ and follow-up EP ‘Exodus the North Star’ received widespread critical acclaim internationally and in Asia, including praise from publications such as Rolling Stone India, Media Indonesia, New York Times, Pitchfork, NPR, Dazed, GQ, Clash, and more.
Before officially closing the books for 2023, Yaya Bey performed a sold-out show at New York’s SOBs for Spotify Stages, capping off a run of live performances at festival stages across the globe this year including Glastonbury, Pitchfork Festival in Chicago, Roskilde Festival in Denmark, and many more.